RYNO is pleased to announce the next step in its continued growth, with Whitesales operating as a trading division of RYNO Limited.
This structural change strengthens alignment between the two businesses, creating a simpler, more coordinated way of working, while ensuring customers continue to experience the same trusted relationships, products, and service they rely on.
Importantly, this is a structural change behind the scenes, not a change to how customers work with Whitesales day to day.
What stays the same
Customers can continue to work with Whitesales exactly as they do today.
There is no change to:
- The Whitesales brand and product range
- Existing customer contacts
- How orders are placed
- How projects are managed
The teams, relationships, and product expertise customers depend on remain fully in place.
What improves
Bringing the two businesses together formally allows us to strengthen the way we operate and deliver for customers.
This move enables us to:
- Simplify account management
- Improve coordination across teams
- Respond more quickly
- Combine financial strength
- Reduce duplication behind the scenes
The result is a more streamlined, reliable service, with stronger support behind every project.
What changes
From the 1st May 2026, customers will notice a small administrative change.
- Orders will continue through existing Whitesales contacts.
- Invoices and legal documentation will be issued by RYNO Limited (trading as Whitesales)
- Payments should be made to RYNO Limited
These changes are administrative only and do not affect how projects are delivered or managed.
A note from Caleb White, Founder of RYNO
“RYNO has always been about delivering reliable systems and making life easier for the people delivering projects. Bringing Whitesales into the business formally allows us to strengthen that approach, simplifying how customers work with us and improving coordination across the board.”
Built on shared values
Both businesses have been built by the same family and shaped by the same values, practical, straightforward, and focused on doing things properly.
This move formalises that alignment into a more joined-up structure, while preserving the trusted relationships and ways of working customers already know.
Simpler. Stronger.
Bringing Whitesales into RYNO creates a more coordinated, reliable way of working across both businesses. It simplifies how customers engage with us, improves communication behind the scenes, and strengthens the overall service and support we provide; all without changing the relationships, products, or working methods customers rely on.
